After previously wowing audiences in Montreal and Adelaide, this experience created by Moment Factory, a Montreal-based international multimedia entertainment studio, will be presented at CF Chinook Centre, in Calgary, powered by Fever. Opening February 2nd 2024, this innovative sensory exploration takes viewers into a world that blurs the boundaries between reality and imagination.
Calgary, December 21st, 2023 - Do you ever get lost in your thoughts? Or dream with your eyes wide open? Mirror Mirror, Moment Factory's newest indoor experience, combines scenography, light, words, original music and interactivity to create a surreal and sensory playground of immersive art that reconnects us to our imagination.
Across nine immersive art installations inspired by memory, imagination, dreams and consciousness, visitors are invited to create their own unique journey. The experience begins by selecting one of three doors, and from there, visitors may explore at their own pace.
Installations include Memory Storage, where sharing memories via a mobile device activates a unique choreography of light. A piece of that memory then comes to life in Intelligent Window, an art installation activated by artificial intelligence.
In Forest of Echoes, a labyrinth of mirrors invites guests to confront their sense of self and get lost in a maze of multiplied reflections. With River of Now and Mirrors of Tomorrow, two interactive installations, visitors will either jump across rock-like platforms to conjure color and music or take part in a playful tarot session to discover their destiny.
“We are thrilled to be partnering with Moment Factory to deliver this one-of-a-kind, multimedia experience to guests of CF Chinook Centre,” said Darren Milne, General Manager, CF Chinook Centre. “We’re committed to delivering programs that inspire and entertain guests every time they visit our shopping centre and we’re excited for visitors to experience the magic of Mirror Mirror’s immersive installations.”
“At Moment Factory, through our various projects, we aim to inspire a sense of collective wonder and connection. We are thrilled to present Mirror Mirror, an original creation from our studio, to Calgary at the CF Chinook Centre. Through multimedia and interactivity, we are happy to offer Calgarians and tourists a new way to connect with each other and art.” said Jonathan St-Onge, Executive director– Signature Experiences, Moment Factory
“A visionary light and multimedia experience – and it almost defies explanation.”
- The Advertiser, Adelaide
Price: Tickets starting at $22 for adults and $18 for children (4-12), with a group rate starting at $20
Tickets are available on mirrormirrorexperience.com/calgary/ or on Fever's website and app.
Fever - press@feverup.com
Moment Factory - media@momentfactory.com
Cadillac Fairview - Anna Ng - ang@cadillacfairview.com
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the Lumina Night Walk series. Productions span the globe and include such clients as Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo and the Reims Cathedral.
About Cadillac Fairview (CF)
Cadillac Fairview (CF) is one of the largest owners, operators, investors and developers of best-in-class office, retail, multi-family residential, industrial and mixed-use properties in North America.
Wholly owned by the Ontario Teachers' Pension Plan, with assets under management of more than $30 billion, CF manages over 35 million square feet of leasable space at 68 landmark properties across Canada, including Toronto-Dominion Centre, CF Toronto Eaton Centre, Tour Deloitte, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre.
Driven by its purpose of Transforming Communities for a Vibrant Tomorrow, CF is continually striving to make a positive impact in communities where it operates by promoting social connection, growth, and a sustainable future. Visit cadillacfairview.com for more information.
About Fever
Fever is the leading global live-entertainment discovery platform which has helped millions of people enjoy the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.
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