Mirror Mirror Extends Dates in Calgary

Calgary, March 13, 2024 - Due to enthusiastic demand, Mirror Mirror, an innovative immersive art experience created by Moment Factory, presented at CF Chinook Centre and powered by Fever, will be extended until April 14, 2024. Mirror Mirror launched in February in Calgary to rave reviews. Tickets are now available until April 14, 2024 to extend opportunities for all those who wish to enjoy this unique experience. 

Take advantage of the upcoming Spring Break, and book your tickets to experience Mirror Mirror. It's the perfect opportunity to discover (or rediscover!) this unique and fascinating immersive art experience. Mirror Mirror appeals to all including families, children, artists, couples, friends, and more.

WHAT THE PRESS ARE SAYING

“Surreal and sensory: Calgary's newest art exhibit is an awe-inspiring playground” 

- Daily Hive, Calgary

“Walking into Moment Factory’s Mirror Mirror is, in every sense of the phrase, like walking into another world.”

- Livewire, Calgary

“Thanks to the innovative artistry of the Moment Factory, we have a riveting new playground where people of all ages and abilities can explore. The best part is that this is an experience that is based on your choices and intuition.”

- Adventure Calgary

“At Calgary’s new Mirror Mirror experience, there’s no wrong answer, as each door leads you through a multi-sensory, immersive and interactive experience that will captivate your senses.”

- Avenue Magazine, Calgary

WHAT VISITORS ARE SAYING

“Great sensory experience for both young, old and every age in between.” - Cheryl

“Beautiful, mindbending and a different experience.” - Karen

“It’s an interesting and fun approach to visual arts.” - Kashia

“Mind trip, just take your time and let the music do the rest.” - Felipe

“It was an awesome experience, and I was able to take lots of cute pics.” - Celina 

“My partner and I had a really great experience. 10/10 loved and would recommend it to anyone!” – Brittany

Inspired by the mystery of human consciousness and its endless creativity, Mirror Mirror offers 45-60 minutes of exploration where spectators become immersed in the experience. Across nine art installations, everyone is invited to participate, as their choices, contributions and movements affect the space itself.

Each part of the experience is inspired by the beauty and mystery of the human mind. Memory, imagination, dreams and consciousness are evoked through a combination of scenography, lighting design, sounds, words, original music and interactivity.

LEARN MORE ABOUT MIRROR MIRROR: Interview with Marie Belzil, Creative Director

The Mirror Mirror experience features nine interactive and immersive art installations, inspired by consciousness and creativity, where users can interact, participate and play. Just five of the nine installations are featured below. 

FOREST OF ECHOES - A game of hide and seek with yourself

COSMIC JUMBLE - The art of many minds
Let your touch shapes an art collage-in-the-making.

MOODSCAPE - The colours of your inner atmosphere

Linger in a rainbow of everyday feelings.

MIRRORS OF TOMORROW - Reflect the present; reveal the future
Discover your destiny, with a unique symbol and message.

RIVER OF NOW - Within the stream of streams

Jump into a flowing digital stream, and make music with your steps

INFORMATION

Date: Extended Dates to April 14, 2024

Price: Tickets starting at $22 for adults and $18 for children (4-15), with a group rate starting at $20 

NEW: Adults only sessions are now available on Thursdays, Fridays and Saturdays from 7pm to 8pm 

Location: CF Chinook Centre, North Court

6455 Macleod Trail, Calgary, AB T2H 0K8

Tickets are available on mirrormirrorexperience.com/calgary/ or on Fever's website and app.

MEDIA KIT

Photos and Videos of Mirror Mirror are available to download here.

MEDIA CONTACTS

Intercommunicate - Justine Gamez Huckabay - justine.gamez@intercommunicate.co  

Fever - press@feverup.com

Moment Factory - media@momentfactory.com

Cadillac Fairview - Anna Ng - ang@cadillacfairview.com

About Moment Factory

Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the Lumina Night Walk series. 

Productions span the globe and include such clients as Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo and the Reims Cathedral.

About Cadillac Fairview (CF)

Cadillac Fairview (CF) is one of the largest owners, operators, investors and developers of best-in-class office, retail, multi-family residential, industrial and mixed-use properties in North America.

Wholly owned by the Ontario Teachers’ Pension Plan, with assets under management of more than $30 billion, CF manages over 36 million square feet of leasable space at 69 landmark properties across Canada, including Toronto-Dominion Centre, CF Toronto Eaton Centre, Tour Deloitte, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre.

Driven by its purpose of Transforming Communities for a Vibrant Tomorrow, CF is continually striving to make a positive impact in communities where it operates by promoting social connection, growth, and a sustainable future. Visit cadillacfairview.com for more information.