Dopamine Land: the immersive multi-sensory experience coming to London this April

  • Launching in London on 16th April and open to all ages, Dopamine Land promises a total disconnect from reality – transporting guests to an interactive and immersive “world of happiness”
  • Cutting edge technology is used to channel feelings of relaxation and excitement – the experience will feature a pillow fight room, popcorn room and visual effects room , to name only a few
  • Visitors must navigate multiple colour-filled themed rooms with activities that emulate nostalgic childhood games
  • jpg

London, April 1 - Fever, the leading live entertainment discovery platform behind some of London’s most loved experiences, has announced its latest instalment, Dopamine Land, which is launching in South Kensington on 16th April 2022. 

Encouraging visitors to connect with their emotions and channel the limitless imagination of their childhood, Fever’s new immersive experience transports guests into a different imaginary realm, full of optical illusions, sound effects, and themed rooms, for the ultimate sensory overload. Open to all ages,  the experience takes guests on a journey through an interactive museum, boasting multiple rooms that aim to stimulate nostalgia-inducing childhood memories. 

The first room is the 'Popcorn Room', which is set to get recollections racing thanks to the smell, sight and taste of popcorn intertwined. In this room the images projected onto the walls and the sound effects will transport the visitor into a world of popcorn, where boxes of classic sweet and salty treats will evoke childhood memories and excitement. Another room instead invites revellers to let loose and get competitive, in the 'Pillow Fight Room'. 

Another area of the experience is named ‘The Ground Is Your Enemy’. Visitors are invited to enter this room and discover a space flooded with infinite mirror illusions on the floor, lights and sound effects. The goal? To have fun in an immersive game and discover a way out without falling, although only one of the paths will lead to the end! And last but not least, is the 'Bubble Room', where visitors can sip on bubble tea under a sky of bubbles and stained glass windows. This room has been curated to unleash imagination and it will also provide an incredible photo opportunity. 

With nostalgia and imagination at the heart of the event, Dopamine Land also promises rooms dedicated to nature and relaxation, making it the perfect day out for people of all ages and energy levels.

Throughout the experience there will be unique picture opportunities and dedicated photo zones which means memories can be captured and kept. The immersive experience is located on 79-85 Old Brompton Road, just a two minute walk from South Kensington station – guests are encouraged to act fast, as tickets will no doubt be in high demand. 


Location: 79-85 Old Brompton Road, SW7 3LD, London

Dates: From April 2022

Tickets: Tickets are now available here through Fever’s marketplace.

Visuals: Images of the experience here.

About Fever

Fever is the leading global live-entertainment discovery platform which has helped millions of people discover the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.

Contact details

Related topics

Receive exclusive news

Are you a journalist or do you work for a publication?
Sign up and request access to exclusive news.

Request access

Receive Fever news on your RSS reader.

Or subscribe through Atom URL manually