DALÍ CYBERNETICS: THE IMMERSIVE EXPERIENCE

December 2022, London- Following a successful reception in Barcelona, producers Layers Of Reality, Exhibition Hub, and leading entertainment discovery platform, Fever, have announced that Dalí Cybernetics: The Immersive Experience will debut at The Boiler House, 152 Brick Lane, London from December 23rd. Tickets can be purchased at Fever's marketplace here. 

Dalí Cybernetics: The Immersive Experience is an immersive journey into the mind of a genius through his most important works, approved by the Gala-Salvador Dalí Foundation, which for the first time allows visitors to enter the metaverse in groups and with complete freedom of movement.

This digital art experience is a collective metaverse experience, where visitors will enter a Dalinian fantasy, accessing a surreal, dreamlike, and surprising world, based on parallel universes, quantum physics, the fourth dimension, optics, sacred geometry and DNA sequencing,  through large format projections, interactive installations, holograms, VR and AI.

An International co-production by Layers of Reality, a digital art production studio, Exhibition Hub and Fever, this experience allows each visitor to customise a digital avatar and physically walk through a virtual space encountering Dalí's most renowned works, which come to life through the four Dalinian environments: the sea, the sky, the desert and the void.

Dalí himself a pioneer in the use of digital tools to create his works, used technology to go beyond the limits of the reality that surrounds us, forms we are still exploring today under the generic category of avant-garde digital arts and the immersive nature of augmented reality.

The Gala-Salvador Dalí Foundation have authorised the use of Dalí’s works in the field of digital arts, the producers have worked closely with the Foundation in preparation of the contents of Dalí Cybernetics: The Immersive Experience, discovering documentation and perspectives on Dalí’s works that until now have been practically unknown to the general public.

Tickets  

From £19.90 for Adults and £10.90 for Children.

Tickets can be purchased here.

Imagery

Here

Dates  

From December 23rd, tickets are currently on sale until February 2023 (this may extend at a later date)

Press Contact

press.dali@feverup.com

About Exhibition Hub: 

Exhibition Hub is a curator, producer and distributor of large exhibitions across the world, from Brazil to China to Paris to Moscow. They deliver edutainment experiences to wide audiences and adapt their productions to the venue creating each time an original experience  from museums, exhibition centres, galleries to shopping malls, old churches, historical buildings and other unique spots.

Nowadays, Exhibition Hub focuses more and more on immersive experiences. They offer a spectacular 360° video, light and music experience and a one of a kind virtual reality experiences each a compliment to the immersive experiences, didactic introduction galleries allowing the visitor to immerse himself/herself into the artist before experiencing the spectacular larger than life projections all synchronised to an original score of music.

About Layers of Reality

Layers of Reality was founded in 2017 with the aim of becoming a benchmark augmented reality content production studio. In 2019 they launched their flagship space and exhibition centre, IDEAL Barcelona and, in March 2022, opened MAD (Madrid Artes Digitales) in Matadero in Madrid.