Strategic 3-year MoU to drive immersive experiences, global-first events, and data-led innovation in Singapore’s tourism scene
The Singapore Tourism Board (STB) and Fever Labs Inc. have signed a 3-year Memorandum of Understanding to strengthen Singapore's position as Asia’s leading attraction and entertainment hub.
The partnership aims to boost international visitor arrivals and tourism spending while elevating Singapore’s appeal as a destination. The collaboration will focus on three key aspects to enhance Singapore’s tourism offerings:
- Secure world’s-first or first-in-Asia signature events to Singapore and provide joint marketing support for these events.
- Foster strategic collaborations with key stakeholders, potential partners and event organisers of major events in Singapore to maximise synergies and strengthen Singapore's events ecosystem.
- Exchange information and insights to better understand international visitors to Singapore and their consumption of events and experiences.
Jean Ng, Assistant Chief Executive, Experience Development Group, Singapore Tourism Board, said: “This partnership marks a significant milestone in strengthening Singapore’s position as a leading leisure destination. By pioneering the world or Asia’s first concepts and exchanging valuable market insights, we're able to curate experiences that better resonate with international visitors. From immersive IP-based exhibitions to interactive experiences catering to diverse interests, we're elevating Singapore's entertainment offerings to new heights.”
Ignacio Bachiller, co-founder and CEO of Fever Labs Inc., said, “We’re proud to partner with the Singapore Tourism Board to co-create a new chapter for cultural and immersive entertainment in Asia. It’s exciting to see how Singapore is actively investing in experiences that connect with people and enhance city life. This alignment with our mission—to make culture and entertainment more accessible and meaningful—opens the door to bringing globally loved formats to a city that deeply values innovation, diversity, and community. We believe this collaboration will set a strong foundation for long-term impact, not only in tourism but in how cities engage with their communities.”
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
About Fever
Fever is the leading global live entertainment discovery platform, inspiring over 300 million people every month to discover the best experiences in over 40 countries. With a mission to democratize access to culture and entertainment in real life, Fever inspires users to enjoy unique experiences and events—from immersive exhibitions and sports to interactive theatrical performances, concerts, and festivals—while empowering its partners with data and technology to develop and expand new experiences worldwide.