MOMENT FACTORY’S IMMERSIVE NIGHTWALK EXPERIENCE “LIGHT CYCLES”, CO-PRESENTED BY FEVER, TO MAKE NORTH AMERICAN DEBUT IN ST. LOUIS
Media assets available HERE (Photo credit: Moment Factory)
St. Louis, MO (October 16, 2024) – After being presented for two consecutive seasons in Australia, followed by a successful run in New Zealand, Light Cycles is set to make its North American debut in St. Louis. The immersive nightwalk, produced by the world-renowned multimedia entertainment studio, Moment Factory, in collaboration with leading live entertainment discovery platform, Fever, takes visitors on a journey through a one-of-a-kind digital experience where art meets nature in new and captivating ways. Launching alongside three more international premieres in Kyoto, Japan, Milan, Italy, and Birmingham, UK, the St. Louis edition of Light Cycles will open its doors on November 21.
Light Cycles invites visitors to embark on a night walk that reimagines the natural world through a series of five immersive art installations. Each unique piece features cutting-edge projection mapping, dynamic lighting, and a custom soundscape, transforming the ordinary into the magical. The curated trail, stretching approximately nearly a mile through Brookdale Farms, explores the hidden communication of trees, the rhythms of plant life, and the mesmerizing hues of a sunset, offering a journey that bridges nature and technology.
"Light Cycles' North American debut marks a significant milestone for the project, showcasing the universal appeal of immersive experiences." says Jonathan St-Onge, Executive Director of Moment Factory Originals. "Since 2014, our Lumina Night Walk series has brought immersive journeys into natural environments worldwide, inspiring us to reflect more deeply on the human connection to nature—a central theme in Light Cycles. We can’t wait for St. Louis to discover this one-of-a-kind immersive digital experience where art meets nature.
“The vibrant arts and culture scene in St. Louis couldn’t be a more perfect setting for the North American debut of Light Cycles,” said Marina Tara, Fever’s Head of Creative Studio and Sr. Director of Production (US & Canada). “We are grateful for our ongoing collaboration with Moment Factory and our shared commitment to inspire communities through art and nature."
Moment Factory’s immersive storytelling is enriched by the original music of the Barr Brothers, a Montreal-based band known for their intricate fusion of folk, rock, and blues. Their evocative soundtrack creates an emotional undercurrent that amplifies the visual and auditory experience of each installation.
- Crystal Grove: Inspired by the subtle ways trees communicate, this glowing installation reveals the secret language of the forest through a symphony of light and sound.
- Forest Frequencies: A vivid and harmonious orchestration of nature’s colors and soundwaves, celebrating the deep rhythms of the earth.
- (In)visible: Journey through the unseen patterns and hidden rhythms of the plant world, revealing the beauty of the unnoticed.
- Into The Sunset: Bathe in the golden rays of a digital sunset, surrounded by warm, inviting colors and an enveloping soundtrack.
- The Hearth: Gather around a digital bonfire that recreates the comforting glow and warmth of the earth’s beating heart, uniting viewers in shared reflection.
Fans who sign up for the waitlist today (October 16) will unlock exclusive access to early-bird tickets before they are available to the general public. Standard tickets go on sale October 23, with prices starting at $18 for children and $24 for adults. Doors for the event will open on Thursday, November 21. For more information, please visit https://lightcycles-experience.com/.
Moment Factory is a global multidisciplinary live entertainment studio that sparks human connections in the most innovative ways through its Custom Experiences and Original ticketed attractions. Its team combines specializations in video, lighting, architecture, sound, and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 550 unique projects worldwide, including the Lumina Night Walks, the AURA series, and more recently, The Messi Experience and several projects at Sphere in Las Vegas. Productions include such clients as Universal Studios, FIFA, Madonna, Disney, Billie Eilish, Meow Wolf, Moët et Chandon, the Boston Museum of Science, Microsoft, Sony, and Changi Airport Group. momentfactory.com
About Fever
Fever is the leading global live-entertainment discovery platform which has helped millions of people discover the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.