Dopamine Land Brings Its Immersive Experience to New Jersey

Explore an interactive and immersive world of joy-filled experiences at Westfield Garden State Plaza

Paramus, NJ (February 11th 2025) - After captivating audiences in London, Madrid, Brisbane, and Washington, D.C., Dopamine Land, an interactive and immersive experience that transports guests to a 'world of happiness,' is set to make its New Jersey debut at Westfield Garden State Plaza in Paramus this March. 

In this multisensory experience, visitors will travel through fantastical landscapes and into imaginary otherworldly chambers, filled with unique immersive art-led fun, interactivity and an abundance of photo opportunities. Dopamine Land opens to the public on March 15th, at Westfield Garden State Plaza.

Fever's Dopamine Land is an immersive experience that invites you to reconnect with your inner child, unlocking a universe brimming with wonder and possibility. As you journey through this captivating realm, you'll be surrounded by mind-bending optical illusions, vibrant soundscapes, and otherworldly themed environments that promise to awaken your senses and fuel your creativity.

Let go of the ordinary and embrace the extraordinary as you explore a space designed to ignite pure joy and endless curiosity. It's more than just an experience—it's a celebration of the limitless power of your imagination. Get ready for a sensory overload that will transport you beyond the imaginable and into the heart of playfulness and excitement.

Open to all ages, guests travel through an interactive world, boasting multiple rooms and activities that provide something new and exciting around every corner. Scribblescape, Cushion Clash, Balloon Parade, Sunset Lagoon, Lucid Dreams, Step & Sound, Cosmic Oasis, Euphoria Grove, O2 Lounge are curated adventures filled with illuminations, endless visuals, reflections and photo moments all designed to ignite childhood nostalgia and promote dopamine. 

Located in Paramus, Westfield Garden State Plaza is easily accessible from major New Jersey cities including Newark and Jersey City. Fever’s partnership with Unibail-Rodamco-Westfield brings the excitement of Dopamine Land to one of New Jersey's premier shopping destinations.

Tickets will be available for purchase starting on February 11th, but fans who sign up for the waitlist here, can unlock exclusive access to presale tickets before they are released to the public. Ticket prices start from $17 for children and $22 for adults, and will be available on Fever's marketplace. You can read more about the experience at dopaminelandexperience.com.

Information:

Location: Westfield Garden State Plaza, 1 Garden State Plaza, Paramus, NJ 07652

Opening times: Monday - Thurs (10am - 9pm), Fri & Sat (10 am-9:30pm)- the experience will take approximately 45 minutes to complete, though guests are welcome to stay for longer.

Visuals: Images available here

Press Contact: press.dopamineland@feverup.com

About Dopamine Land 

Dopamine Land is a Fever Original concept, created and produced by Fever. This immersive experience has been designed to stimulate the senses and evoke feelings of joy and nostalgia in visitors of all ages.

About Westfield Garden State Plaza 

Westfield Garden State Plaza (GSP) is the ultimate destination for fashion, dining and entertainment located just minutes from Manhattan. Anchored by Neiman Marcus, Nordstrom and Macy's, the property features over 230 fashion stores which includes Abercrombie & Fitch, Forever 21, J Crew, and Zara, complemented by the center’s luxury district, which is home to Burberry, Ferragamo, Gucci, and many more lifestyle and tech stores including among others, Apple, Peloton, and Tesla, alongside 40+ unparalleled dining choices, anchored by The Capital Grille, Eddie V’s, and Fogo de Chão. The center’s approximately 20 million visitors can also  enjoy some of New Jersey’s best entertainment under one roof, including a 16 screen AMC Theatre, Pinstripes Bowling and Bocce, and Planet Playskool. GSP is easily accessible by public transportation or car and is conveniently located at the intersections of Route 4 and Route 17 and is close to the Garden State Parkway. The center offers year-round free parking with over 10,000 spaces.