STEP INTO NATURE: WONDRA BRINGS A MULTISENSORY EXPERIENCE TO CHICAGOLAND’S WOODFIELD MALL THIS SEPTEMBER

CHICAGO, IL (August 6, 2025) — A brand-new immersive experience rooted in nature and imagination is coming to the Chicagoland area this fall. Opening in September 2025 at Woodfield Mall in Schaumburg, WONDRA is a fantastical attraction that blends nature, technology and storytelling into a breathtaking, multisensory journey. Guests will step into glowing forests, drift through floating cloudscapes and explore interactive worlds where every moment sparks wonder. The waitlist for early ticket access is now open.

Conceived, designed and brought to life in under a year by Merlin Magic Making, the creative powerhouse behind Merlin Entertainments, WONDRA quickly moved from concept to reality, bringing to life a one-of-a-kind experience that invites guests to reconnect with the natural world in a way they’ve never seen before. The attraction is produced by Merlin Entertainments and presented by Fever, the leading entertainment discovery platform. 

Spanning over 11,000 square feet, WONDRA allows guests of all ages to embark on a journey through stunning, interactive environments inspired by nature’s most extraordinary wonders. Visitors will walk among cloudscapes in dreamy skies, illuminate enchanted meadows with the sound of their voice and uncover hidden ecosystems through multisensory play. Every step is crafted to spark curiosity, foster emotional connection and ignite awe.

Blending immersive design with cutting-edge technology, WONDRA offers a new kind of escape, one that celebrates the beauty, mystery and power of nature. From glowing crystal caves and celestial gardens to bioluminescent realms and blooming landscapes, this immersive attraction delivers an unforgettable adventure just minutes away from home. 

"WONDRA is rooted in the idea that people are drawn to nature and we all crave more of it in our lives," said Liz Cummings, Merlin Magic Making Creative Lead for New Products & Concepts. "In creating this world-first attraction in under a year, we were able to respond to the moment—tapping into current trends and what people are truly longing for, and making it come alive with creativity, innovation, and the signature Merlin magic that our guests expect."

“At Fever, we’re passionate about bringing unique, world-class experiences to life for audiences everywhere,” said Tom Mcelwee, RGM North America at Fever. “WONDRA is imaginative, meaningful, and designed to connect people of all ages to the wonder of nature in a whole new way. We’re thrilled to bring this unique experience to residents of Schaumburg and the greater Chicagoland area.”

WONDRA is suitable for all ages. Guests can join the waitlist today for early access to tickets on August 12, and general ticket sales begin on August 13. WONDRA can be found through Entrance 5 between Macy’s and the parking garage near the lower-level dining pavilion, next to Peppa Pig World of Play. 

For more information, visit wondraexperience.com. Visual assets can be found here.

About Merlin Entertainments:

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.