AURA GRACE CATHEDRAL NOW OPEN: SAN FRANCISCO’S ICONIC LANDMARK TRANSFORMED INTO AN IMMERSIVE ODYSSEY

This mesmerizing 45-minute experience invites you to (re)discover a cultural landmark, transforming Grace Cathedral into a living canvas celebrating the harmony between humanity and nature.

Created and presented by Moment Factory, co-presented by Fever

San Francisco, CA – October 10, 2025 – The wait is over. AURA Grace Cathedral, the new immersive experience of breathtaking proportions, is now officially open to the public in San Francisco. Moment Factory, the international entertainment creative studio and Fever, the leading global live entertainment discovery platform, transform Grace Cathedral into a living canvas of light, sound, and emotion. Following its resounding success in Montreal and Paris, where it welcomed two million visitors, AURA transforms San Francisco’s stunning Gothic cathedral into an unforgettable journey featuring immersive projections, illusions, lighting effects, and original music.

“By including AURA in Grace Cathedral, we’re not just illuminating our building, we’re inviting San Francisco to see one of its most beloved landmarks in a completely new light. This city is known for innovation and artistry, and bringing this experience here feels like the perfect way to celebrate both," said The Very Rev. Dr. Malcolm Clemens Young, Dean of Grace Cathedral. "From the moment the first notes echo through the cathedral, audiences will feel transported.”

Created and presented by international multimedia studio Moment Factory, AURA has been praised by audiences for its ability to move, inspire, and create a sense of awe. Before the odyssey begins, visitors are invited to discover the site’s history and architectural details using an interactive web app. Then, the San Francisco landmark is reimagined with original music, illusion, lighting effects, and breathtaking projection mapping. Swirling storms, blooming ceilings, crashing waves, and star-filled skies unfold across its arches, creating a multisensory experience unlike any other. 

“When we first launched AURA in Montreal in 2017, we were amazed by the audience’s reaction. The orchestration of light, music, heritage, and cutting-edge technology created a deeply moving experience. After bringing AURA to Paris at the Dôme des Invalides, we are now honoured to transform San Francisco’s Grace Cathedral into a must-see nighttime destination—infusing new energy and life into this historic landmark. This extraordinary canvas, with its soaring arches and rich history, offers a rare opportunity to craft moments of magic.” said Sakchin Bessette, Co-Founder and Executive Creative Director at Moment Factory."

Highlights of the Experience:

• Grace Cathedral’s Gothic architecture is illuminated with cutting-edge projection mapping, lasers, and an original score elevated by the venue’s extraordinary acoustics
• An interactive journey that explores the site’s history through an exclusive web app before transforming the landmark with state-of-the-art 3D mapping that highlights the landmark’s grandeur in breathtaking detail.
• A family-friendly experience welcoming audiences of all ages.
• A rare opportunity to rediscover one of San Francisco’s most treasured landmarks through a contemporary lens

Plan Your Visit:

• Opening: October 10, 2025
• Ticketing: General public sale September 10
• Location: Grace Cathedral, 1100 California St, San Francisco, CA
• Duration: Approximately 40–45 minutes
• Accessibility: Wheelchair accessible

Mesmerising yet meaningful, AURA bridges past and present to spark awe, connection, and presence. For more information, visit https://feverup.com/m/402853.

About Moment Factory

Moment Factory is a multidisciplinary entertainment studio that sparks human connections in the most innovative ways through Custom Experiences and Original ticketed attractions. Its team combines specializations in video, lighting, architecture, sound, interactivity and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 550 unique projects worldwide, including the Lumina Night Walks, The Messi Experience and several projects at Sphere in Las Vegas. Productions include such clients as Universal Studios, Billie Eilish, FIFA, Disney, Olivia Rodrigo, Microsoft, Sony, and Changi Airport Group.

momentfactory.com

About Grace Cathedral

In the heart of San Francisco, Grace Cathedral is the 3rd largest Episcopal cathedral in the U.S. Grace is a famed sightseeing destination for its striking architecture, stunning stained glass, two labyrinths, Interfaith AIDS Chapel, grand organ, and arts and cultural programs. A working cathedral for all people, the cathedral serves the community and its congregation with a deep commitment to social justice. An admission fee for sightseeing includes self-guided tours in multiple languages. Religious services are held regularly. The GraceArts cultural membership program engages the broader community in the cathedral’s artistic, social, and cultural offerings.