Fever will take part in the OpenAI Ad Pilot Program, in the United States, collaborating closely to test relevant, helpful ads in ChatGPT.
New York, February 10th 2026 – Fever, the world’s leading global live-entertainment discovery platform, is an early participant in the OpenAI Ad Pilot Program.
The limited pilot tests high-quality ad experiences in ChatGPT designed to help people discover options they might never have found otherwise. Ads do not influence the answers ChatGPT provides and are always clearly labeled as sponsored and visually separated from the organic answer.
As part of the pilot, Fever will test ads for logged-in adult users on the Free and Go subscription tiers and in line with OpenAI’s advertising principles.
“We are facing a scenario very similar to the early days of digital advertising. There are still no established formulas or clear benchmarks, and that is precisely where Fever can add value—working alongside OpenAI to explore what delivers the best user experience and the strongest performance impact for advertisers,” said Javier Macías, Fever's VP of Marketing.
Unlike more mature advertising ecosystems, the OpenAI pilot is still in its early, limited stages. This pilot will explore which formats, messages, and contexts generate the most value for ChatGPT users
Through this participation, Fever strengthens its positioning as a pioneer in the adoption of new technologies and as a company that not only leverages emerging platforms, but also actively contributes to their development from within.
“For Fever, innovation is not an add-on—it’s embedded in how we build products, support creators, and help our partners grow,” said Macías, “Being part of this test reflects our long-standing commitment to working with the most advanced technology platforms to shape what’s next in consumer Engagement.”
Participating in the OpenAI Ad Pilot Program places Fever in a key role at a foundational moment for advertising in conversational artificial intelligence, leveraging its technological DNA and data capabilities to generate a positive impact that goes beyond the company itself and benefits the industry as a whole.