Fever is helping OpenAI explore advertising that adds value for live entertainment audiences

New York, February 10th 2026 – Fever, the world’s leading global live-entertainment discovery platform, has been selected by OpenAI to participate in its first-ever advertising pilot, becoming one of the first companies in the entertainment sector to join this beta phase.

The initiative represents a milestone for both OpenAI and the marketing and entertainment industries, as it explores entirely new ground in the integration of advertising within generative artificial intelligence environments.

A pioneering pilot in an unexplored landscape

OpenAI’s advertising beta marks the first time the company has experimented with organically integrated advertising models within its free version, without altering conversations or generated content, and while ensuring full transparency regarding the origin of information. 

“We are facing a scenario very similar to the early days of digital advertising. There are still no established formulas or clear benchmarks, and that is precisely where Fever can add value—working alongside OpenAI to explore what delivers the best user experience and the strongest performance impact for advertisers,” said Javier Macías, Fever's SVP of Marketing.

Active collaboration to define the future of AI advertising

Unlike more mature advertising ecosystems, OpenAI’s pilot is still in its early stages. Within this framework, Fever will contribute its own measurement and analytics infrastructure to share real performance insights with OpenAI.

This exchange will allow both companies to jointly learn which formats, messages, and contexts generate the most value, contributing to the evolution of an advertising solution that aims to become a new industry standard.

Fever, a pioneer in technology-driven entertainment innovation

Through this participation, Fever strengthens its positioning as a pioneer in the adoption of new technologies and as a company that not only leverages emerging platforms, but also actively contributes to their development from within.

“For Fever, innovation is not an add-on—it’s embedded in how we build products, support creators, and help our partners grow,” said Macías, “Being part of this beta reflects our long-standing commitment to working with the most advanced technology platforms to shape what’s next in consumer engagement.”

The collaboration with OpenAI places Fever in a key role at a foundational moment for artificial intelligence advertising, leveraging its technological DNA and data capabilities to generate a positive impact that goes beyond the company itself and benefits the industry as a whole.

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