Fever Expands into Women's Sports as Front of Shirt Sponsor and Strategic Partner for FC Badalona Women

Fever, the global live entertainment platform, today announced a strategic partnership with Mercury13, the multi-club ownership group dedicated exclusively to women´s football. The announcement comes as Mercury13 acquires FC Badalona Women, the group's first expansion into the Spanish football market. Fever will become the club's front of shirt sponsor, marking its debut in women's sports, and signaling a commitment not only to growing the game but also engaging fans globally.

FC Badalona Women's upcoming Copa de la Reina semifinal against FC Barcelona Femeni on Thursday, March 12, will offer the first opportunity to showcase this new era of partnership, with Fever branding featured on the club´s kits for the first time.

Tickets are now available here or via Fever’s app.

This partnership, announced in the days following International Women's Day, celebrates the growing momentum in women's sports worldwide. This semifinal match will serve as the first public expression of a broader mission: to democratize access to the women's game, create vibrant and memorable fan experiences, and drive sustainable growth for women´s sports around the world. 

Key Highlights of the Partnership:

• Seamless Ticketing Experience: Fans will benefit from Fever's user-friendly platform, simplifying the process of purchasing and managing matchday tickets.​
• Exclusive Club Experiences: Fans will gain access to unique events and promotions, designed to deepen their connection with the club and the city of Badalona.
• Integrated Marketing Solutions: FC Badalona Women will leverage Fever's analytics and marketing capabilities to optimize operations, tailor offerings to fan preferences, and amplify the long-term commitment to enhancing the women's game.​
• Global Audience: Fever will work alongside Mercury13 and FC Badalona Women to bridge brands, clients, and fans and tap into audiences in over 300 cities worldwide.

“At Fever, we work to connect fans with the best experiences and we strongly believe in the future of women’s football.¨ said Rocio Trujillo Alba, Regional General Manager of Fever for Southern Europe. ¨Partnering with Mercury13 and FC Badalona Women is an exciting opportunity to support the club’s arrival and growth within a thriving sporting community like Badalona”.

This latest acquisition by Mercury13 represents a strategic expansion into the Spanish market, providing a platform to grow the sport in one of the most competitive leagues in Europe. FC Badalona Women competes in Liga F, Spain's top division, and is one of the few independent women's clubs in the country, providing a unique platform for growth at a pivotal moment of transformation and expansion. 

The club´s nickname Ona, meaning ¨wave¨ in Catalan, reflects a new wave of momentum for a team redefining itself at all levels. The club has been playing temporarily in Palamós while its stadium undergoes renovations, including converting the pitch to natural grass, meeting top-tier competition standards. The new stadium is scheduled to open in the summer of 2026, further paving the path for long-term expansion and improved fan experience. 

For more information on upcoming matches and exclusive events, visit www.feverup.com.

Press & Media Inquiries:

FEVER

Gabrielle Amado

PR & Communications Manager

Gabrielle.amado@feverup.com