NBA-Themed Exhibition Showcasing the Lifestyle, Culture and History of the NBA Opens Thursday November 9 at Queens Plaza in Brisbane
BRISBANE, October 4, 2023 – The National Basketball Association (NBA), Expand Trading Company and Muse Marketing and Entertainment, entertainment companies focused on delivering family experiences, and Fever, the leading entertainment discovery platform, today announced a collaboration to launch ‘The NBA Exhibition’ in Brisbane, Australia in November 2023.
‘The NBA Exhibition’, an NBA-themed fan experience showcasing the lifestyle, culture and history of the NBA, will debut in Brisbane on Thursday Nov. 9 at Queens Plaza. The inaugural ‘The NBA Exhibition’ premiered in October 2021 in Warsaw, Poland.
Waitlist for the Brisbane exhibition is now open at thenbaexhibition.au.
The exhibition will provide fans in Australia of all ages multiple touch points to interact with the NBA. Combining the NBA’s rich and storied history with the current generation of players, ‘The NBA Exhibition’ will take fans on a journey of discovery across 20 themed sections. Fans will have the unique opportunity to participate in customised activations including virtual and augmented reality experiences, photos with the Larry O’Brien Championship Trophy, and much more.
Upon entering the two-level 1,000 square metre venue, visitors will discover a multi-sensory NBA experience where they will be able to test their abilities, measure their vertical jump and reflexes, showcase their shooting skills, and more. Additional highlights include: an augmented reality photo booth, offering guests the opportunity to take their photo with NBA players; Slam Dunk Selfie, where visitors can pose to get a photo of them in dunking motion; Measure Up! with shoe and hand prints of NBA players, past and present; virtual reality booths, with VR goggles to experience NBA highlights; and the Infinity Room, with surround sound effects and footage of some of the league’s most memorable moments.
The exhibition will also feature a dedicated section highlighting current and former NBA players from Australia, and display bespoke pieces of art by Australian and First Nations artists originally commissioned for NBA Gallery, a pop-up exhibit which took place last year in Sydney.
“‘The NBA Exhibition’ delighted fans when it debuted in Europe in 2021, and fans in Australia will get to enjoy the uniquely immersive experience – now with a distinctly-Australian flavour – when the exhibition launches in Brisbane next month,” said NBA Asia Head of Brand Partnerships, Lesley Rulloda.
“Australia’s connection to the NBA runs deep, and we can’t wait to launch ‘The NBA Exhibition’ to celebrate all things NBA with our fans.”
For opening hours, programming updates, and general information, please visit thenbaexhibition.au.
About Fever
Fever is the leading global live-entertainment discovery platform which has helped millions of people enjoy the best experiences in their cities since 2014. With a mission to democratise access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.
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