An immersive nighttime journey through multi-sensory art installations opened on November 15th, 2024 at Packington Estate
Birmingham, UK — As night falls, the natural world reveals its secrets through an extraordinary blend of light, music, and digital art. Birmingham plays host to the UK debut of Light Cycles, an immersive experience created and produced by Moment Factory, the world-renowned multimedia entertainment studio, in collaboration with Fever, the leading live entertainment platform. Tickets are now on sale until February 16th, 2025.
Light Cycles invites visitors to embark on a night walk that celebrates the natural world through a series of five immersive art installations. Each unique piece features cutting-edge projection mapping, vibrant lighting effects, and original musical scores crafted to elevate the site's beauty and encourages newfound connections with nature. The curated trail, stretching approximately 1-1.5km through the historic Packington Estate, explores the hidden communication of trees, the rhythms of plant life, and the mesmerising hues of a sunset, offering a journey that bridges nature and technology.
Moment Factory’s immersive storytelling is enriched by the original music of the Barr Brothers, a Montreal-based band known for their intricate fusion of folk, rock, and blues. Their evocative soundtrack creates an emotional undercurrent that amplifies the visual and auditory experience of each installation.
"After successful presentations in Australia, New Zealand, and soon Japan, we are proud to bring this exciting project to the UK. Since 2014, our Lumina Night Walk series has been bringing immersive experiences into natural environments around the world. These unique projects have inspired our creative team to reflect more deeply on the human relationship to nature, and this reflection has become the central theme of Light Cycles, as we hope to inspire visitors to connect with the world around them in a new and meaningful way." says Jonathan St-Onge, Executive Director, Moment Factory Originals.
Crystal Grove: Inspired by the subtle ways trees communicate, through glowing crystal light and melodic whispers, this installation reveals the secret language of the forest
Forest Frequencies: A vivid and harmonious orchestration of nature’s colours and sound waves, celebrating the deep rhythms of the earth.
(In)visible: Experience a symphony where nature is the orchestra. Time stands still as vibrant hues and pulsating sound waves amplify the space, bringing a sense of vital harmony
Into The Sunset: Walk toward the sunset, bathe in its endless rays. Experience the golden haze, where an unforgettable moment of warm colours and music envelops you.
The Hearth: Gather around a digital bonfire that recreates the comforting glow and warmth of the earth’s beating heart, uniting viewers in shared reflection.
Website: www.lightcycles-experience.com
Images: Link here
Moment Factory is a global multidisciplinary live entertainment studio that sparks human connections in the most innovative ways through its Custom Experiences and Original ticketed attractions. Its team combines specialisations in video, lighting, architecture, sound, and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 550 unique projects worldwide, including the Lumina Night Walks, the AURA series, and more recently, The Messi Experience and several projects at Sphere in Las Vegas. Productions include such clients as Universal Studios, FIFA, Madonna, Disney, Billie Eilish, Meow Wolf, Moët et Chandon, the Boston Museum of Science, Microsoft, Sony, and Changi Airport Group.
About Fever
Fever is the leading global live entertainment discovery platform, inspiring over 200 million people every month to discover the best experiences in more than 35 countries.
With a mission to democratise access to culture and entertainment in real life, Fever inspires users to enjoy unique experiences and events, from immersive exhibitions, sports, interactive theatrical experiences to concerts and festivals, while empowering leading brands and creators with data and technology to develop and expand new experiences across the world.
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