FEVER TO BECOME BRISTOL CITY’S FRONT-OF-SHIRT AND BRISTOL SPORT OFFICIAL TICKETING AND EXPERIENCE PARTNER

In a multi-year deal, the world’s leading live entertainment discovery tech platform will appear on the front of Bristol City Football Club’s men’s first team, men’s Academy and Robins Foundation shirts from the 2025/26 season. 

Fever also becomes the Bristol Sport Official Ticketing and Experience Partner across all the Group’s five teams, selling approximately 650,000 tickets per year – Bristol City men and women, Bristol Bears men and women’s rugby teams and Bristol Flyers basketball. 

The 2025/26 shirts will be unveiled in the summer, while the ticketing elements of the partnership will be fully implemented ahead of the 2026/27 season.

Fever operates in more than 300 cities and 40 countries worldwide, and Bristol Sport Group Chief Executive and City Board Member Gavin Marshall said: “We are delighted to have a global leader in live entertainment like Fever on board and look forward to having them as our principal partner from next season.”

In August 2024, Fever was unveiled as Barcelona FC's Official Ticketing Technology Partner in a five-year agreement. This March, Bristol Sport Chief Commercial Officer Sarah Farrar said: “This partnership will improve the experience for fans of all our sports teams and for events at Ashton Gate by integrating Fever's innovative technology into our ticketing and event operations.”

Mariano Otero, Senior Vice-President at Fever, said: “This partnership with Bristol City and Bristol Sport underscores our joint commitment to embrace technology to provide a superior fan journey, from ticket purchase to the final whistle. We will ensure that supporters enjoy a modern, customer-centric, seamless, and engaging experience at every touchpoint.​ This partnership will equip the club with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.”