Critically Acclaimed Van Gogh: The Immersive Experience Is Coming to Tucson

The 360 Degree Fully-Immersive Exhibition to be presented in Oro Valley

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Tucson, AZ, June 22, 2023 –  Van Gogh: The Immersive Experience, the highly acclaimed exhibition that has wowed audiences in major cities across Europe, Asia Pacific, and America, is set to make its much-anticipated debut in the Tucson area. This extraordinary exhibit invites residents and visitors alike to step into the mesmerizing world of Van Gogh and discover the genius behind one of the world's most celebrated artists.

The world-class immersive experience will open this summer in Oro Valley.

“As a town dedicated to promoting and expanding its arts programming, education, and culture, we are thrilled to welcome this immersive experience to Oro Valley,” said Paul Melcher, Community and Economic Development Director for the Town of Oro Valley.

The waitlist for tickets is now open, providing an exclusive opportunity for early access to tickets before the general sale on June 29. By joining the waitlist, individuals gain a coveted position, ensuring they have a chance to secure tickets in advance of the general public.

Van Gogh: The Immersive Experience has captivated over five million visitors since its inaugural tour in 2017. Garnering critical acclaim, the exhibition was awarded Best Immersive Experience in 2021 by USA Today and is recognized among the 12 Best Immersive Experiences in the World by CNN.

“This experience is perfectly at home in the Tucson Area’s lively arts and entertainment scene, which honors cultural diversity and truly appreciates artistic achievement,” said Mario Iacampo, CEO of Exhibition Hub, the company that created and operates the exhibition. 

Van Gogh: The Immersive Experience introduced the world to immersive art, which has seen tremendous growth over the past several years. 

“Van Gogh: The Immersive Experience is an excellent fit for Oro Valley Marketplace,” said Toby Horvath, President of Town West Realty. “This first-in-class immersive experience is the perfect way to appreciate the brilliance of Van Gogh’s genius. We invite residents and tourists alike to enjoy this unforgettable journey through his masterpieces.”

Transporting visitors into a realm of unparalleled artistic immersion, Van Gogh: The Immersive Experience offers a 360-degree sensory journey. With cutting-edge digital projections, groundbreaking virtual reality (VR) experiences, and more, participants are invited to step into the life and paintings of Van Gogh, unlocking a fresh perspective on the artist's iconic works.

Unveiling an innovative blend of education and entertainment, the exhibit transcends traditional art displays. Van Gogh's masterpieces are vividly brought to life by a staggering array of projectors, animating the very floors and walls that surround visitors. Additionally, immersive short documentaries provide a glimpse into the artist's distinctive painting techniques, while informative panels shed light on Van Gogh's extraordinary life and artistic contributions.

Produced by Exhibition Hub in partnership with Fever, Van Gogh: The Immersive Experience will start in late July at Oro Valley Marketplace. Those interested in obtaining early access to tickets before the general public can join the waitlist now. 


Location: Oro Valley Marketplace (12155 N Oracle Rd, Oro Valley, AZ 85737, United States)

Dates: Various dates starting in late July 2023

Tickets: Join the waitlist to purchase tickets here. 

Visuals Assets: Images can be found in our media kit



Exhibition Hub has a proven track-record producing more than 70 exhibitions and immersive edutainment experiences around the world, reaching more than 6 million visitors. Exhibition Hub delivers edutainment experiences to wide audiences and adapts its productions to the venue, each time creating an original experience. They offer a spectacular 360° video, light and music experience and a one of a kind virtual reality experience which complements the immersive experience.

About Fever

Fever is the leading global live-entertainment discovery platform which has helped millions of people discover the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.

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