New York, December 3rd - Cirque du Soleil Entertainment Group (“Cirque du Soleil”), and Fever, the world’s leading tech platform for discovering culture and live entertainment, have announced a new collaboration to explore innovative ways of reaching and engaging audiences with its show, LUZIA, in Miami and Oaks, Pennsylvania.
Through this collaboration, Cirque du Soleil will explore Fever’s data-led marketing, ticketing, and audience engagement capabilities to strengthen its reach and performance in the markets of Miami and Oaks. Cirque du Soleil will integrate Fever’s advanced platform to enhance ticket discovery, streamline purchase experiences, and maximise yield optimisation thanks to its technology-driven approaches to build stronger, more personalised connections with audiences.
The collaboration launches with LUZIA – A Waking Dream of Mexico, which will take place Under the Big Top at Gulfstream Park and Under the Big top at Greater Philadelphia Expo Center. The collaboration will explore new digital discovery strategies and audience engagement formats to bring Cirque du Soleil’s creative brilliance closer to a new generation of fans.
“At Cirque du Soleil, we are constantly exploring new ways to connect with our audiences,” said Anne Belliveau, Chief Revenue and Customer Officer at Cirque du Soleil. “Working with Fever allows us to tap into a platform that combines technology, data, and creativity to enhance how fans discover and engage with our shows. It’s an exciting step forward in expanding the reach of our live experiences through innovation.”
“Cirque du Soleil has been redefining live entertainment for decades, inspiring millions around the world,” said Mariano Otero, SVP at Fever. “Collaborating with a creative powerhouse like Cirque du Soleil reinforces our mission to make extraordinary cultural experiences more accessible, while supporting world-class partners with technology that drives growth and engagement.”
With this collaboration, Cirque du Soleil and Fever reaffirm their commitment to innovation in live entertainment—merging creativity, culture, and technology to inspire audiences and set new standards for experiential excellence.
Visuals: Here
Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visitwww.cirquedusoleil.com
About Fever
Fever is the world’s leading tech platform for discovering culture and live entertainment, inspiring over 300 million people last year to discover the best experiences in over 40 countries. With a mission to democratize access to culture and entertainment in real life, Fever inspires users to enjoy unique experiences and events—from immersive exhibitions and sports to interactive theatrical performances, concerts, and festivals—while empowering its partners with data and technology to develop and expand new experiences worldwide.
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