NEW YORK, April 14, 2026 – As live experiences continue to reshape how audiences engage with culture and entertainment, Team Playmaker has partnered with Fever to support sponsorship strategy and sales across the company’s global portfolio of events.
Team Playmaker will work alongside the Fever team to develop premium brand integrations across Fever’s live events, digital platforms, and experiential activations.
“Our goal has always been to create extraordinary experiences that people want to be part of,” said Francis Chevalier, Sponsorships Director at Fever. “Working with Team Playmaker helps open the door for brands to become part of those moments in ways that feel natural, creative, and memorable.”
Fever has emerged as one of the fastest-growing platforms for live cultural experiences, producing immersive events in major cities across North America, Europe, Asia, and Latin America. Its portfolio includes globally recognized properties such as the Candlelight concert series, alongside immersive exhibitions, interactive theater, concerts, festivals.
The platform also delivers ticketing and experience solutions for major sports organisations, including Real Madrid, FC Barcelona, Sail GP, LIV Golf, and the X Games. Through these partnerships, Fever continues to bring fans closer to sport through live, social, and immersive experiences.
“Brands today are looking for deeper ways to connect with audiences beyond traditional advertising,” said Ross Meltzer, Managing Partner at Team Playmaker. “Fever has built a platform around experiences people genuinely want to attend and share. Our role is helping unlock the right collaborations that add to those moments while creating real value for brands.”
Team Playmaker is a global sales, marketing and partnerships agency representing best-in-class rights holders across sport, entertainment, and media to accelerate growth strategies. Team Playmaker serves as an extension to rightsholder teams, crafting strategic ideas and building impactful partnerships that connect brands, properties and fans. Learn more at www.teamplaymaker.com.