Southern California Welcomes Holiday Magic: Swiss Winter Village Brings an Enchanting Alpine Experience to Liberty Station

Holiday magic arrives in Southern California at Liberty Station transforms into an authentic Swiss Winter Village for the festive season.

San Diego, October 14 – In collaboration, Swiss Xmas Inc. and Fever are introducing an authentic Swiss holiday market to coastal California this November. Bringing an authentic alpine journey to your backyard, the Swiss Winter Village experience is set against the iconic backdrop of Liberty Station, offering festive shopping, seasonal cuisine, entertainment, and family-friendly programming.

Upon arrival, guests will discover high-quality holiday treasures and exceptional goods from hundreds of vendors, alongside family-friendly seasonal programming, themed food and beverages, an ice rink, and more, all within an enchanting Swiss alpine setting complemented by scenic waterfront views.

General online ticket sales at the Liberty Station experience will launch on the Fever app or feverup.com. Waitlist and vendor sign-ups are now open at swisswintervillage.com/santa-monica.

_{Noël La Villette (Paris, France)}

Gourmet Offerings & Artisan Marketplace

The village will feature a curated mix of renowned Swiss brands and local artisans. Guests can enjoy modern takes on traditional Alpine fare alongside signature culinary specialties, offering an authentic taste of Switzerland. With vendor selections rotating weekly, each visit will bring something new to discover.

In addition to shopping for distinctive gifts and handcrafted goods from Europe and local makers, guests can take part in Hanukkah festivities, go ice skating, meet Santa Claus and unwind in cozy raclette chalets with live entertainment. Daily programming will also include hands-on crafting workshops, curated cheese tastings, seasonal cocktail hours, and other festive experiences.

About The Swiss Xmas Inc.

Established by the minds behind Switzerland’s most celebrated holiday markets, such as Zurich’s Illuminarium and Wienachtsdorf, alongside Geneva’s Noël au Quai, The Swiss Winter Village crafts magical festive destinations across the globe. Guided by precision, imagination, and a mastery of seasonal atmosphere and aesthetics, the team curates immersive environments uniting tradition, fine dining, and emotional resonance. Defined by superior quality, vibrant ambiance, and meticulous craftsmanship, their markets serve as memorable winter gathering spots. Following successful international ventures, including Noël La Villette in France, the organization continues to bring authentic alpine holiday traditions to new audiences worldwide.

About Liberty Station

Liberty Station served as the Naval Training Center (NTC) from 1923 to 1997, where 1.75 million Navy recruits and 1 million A and C school sailors were trained during its 70 years of operation. Today, Liberty Station has been transformed into a 361-acre, historic all-in-one hub featuring shopping, dining, art, entertainment, and history and is a center for commerce, education, and the arts.