New Stage Musical, “The Magic Box”, Featuring Music From Disney’s Beloved Songbook, Sets Premiere In Abu Dhabi In January 2025

Abu Dhabi, UAE – October 2024 – Disney’s The Magic Box, a groundbreaking theatrical experience developed in association with Disney Theatrical Group and presented by Fever, the leading global live-entertainment discovery platform, along with Proactiv Entertainment, in partnership with the Department of Culture and Tourism – Abu Dhabi, and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, is set to dazzle audiences at Etihad Arena from 29 January until 9 February 2025 for a limited run. Pre-sale tickets will go on sale Tuesday 29th of October 2024 for those who registered only, with general on-sale tickets on the 30th of October 2024. Registrations are now open to sign up for the waiting list on disneythemagicbox.com.

This innovative musical invites audiences into an immersive Disney adventure, blending puppetry, extravagant costumes, and stunning projections on a grand scale. It’s a sensory-rich show that invites the audience to reconnect with the legacy of Disney music through the stories, songs, and characters that have accompanied them through the different stages of their lives. The show weaves together an original score with Disney's iconic music, bringing characters to life through spectacular choreography and theatrical technique

The show includes excerpts from more than 75 songs from Disney films written by some of the most important songwriters and composers of all time, including Alan Menken, Elton John, Kristen Anderson-Lopez and Robert Lopez, Lin-Manuel Miranda, Tim Rice, Richard and Robert Sherman, Hans Zimmer, and many more. Some of the iconic songs that are part of the musical are “A Whole New World” (ALADDIN), “We Don’t Talk About Bruno” (ENCANTO), “How Far I’ll Go” (MOANA), "Circle of Life" (THE LION KING), "Let It Go" (FROZEN) and "This Wish" (WISH).

Nicolas Renna, Chief Executive Officer at Proactiv Entertainment, expressed his excitement, stating, “Disney fans of all ages – rejoice! We’re bringing back the magic of your favorite Disney moments live on stage. This is a chance to step into Disney’s world in a way you’ve never seen before, sharing the magic you grew up with alongside your loved ones.”

Ignacio Bachiller, CEO and Fever co-founder, expressed: “Following the phenomenal success we've experienced in Argentina and recently in South Africa, we’re thrilled to bring this magical experience to Abu Dhabi. Partnering with leading innovators in entertainment, we're excited to continue expanding this journey and showcase its global appeal, allowing us to scale content to even broader audiences."

Disney’s The Magic Box began its World Tour in Buenos Aires and is currently performing in South Africa, before making its way to Abu Dhabi on January 29th 2025.

The musical's international creative team includes Thaddeus McWhinnie Phillips (Co-Bookwriter and Director, as well as Set Designer), Lynne Kurdziel Formato (Choreographer), Isaac Saul (Musical Director, Arranger, and Orchestrator), and Felipe Gamba (Creative Producer, Co-Bookwriter) who has led the show’s development.

Sign up on the waiting list today on feverup.com. For more information about the show, go to Disneythemagicbox.com.

###

SHOW INFORMATION

ABU DHABI:

Venue: Etihad Arena

Opening date: January 29th 2025

Running time: 90 minutes with no intermission

Age: No children under 3 years. Recommended 6 years and over. PG.

Performances:

Weekdays: Wednesdays, Thursdays, 6:30 PM

Fridays 3 PM, 8 PM

Weekends: Saturdays, Sundays 1 PM, 5 PM ,

Ticket prices: starting at 100 AED including VAT

Midweek (Wednesday, Thursdays): starting at 100 AED

Weekend (Fridays, Saturdays and Sundays): starting at 175 AED

Waiting list link: here

Images: here

- ENDS    -

About Proactiv Entertainment

Proactiv Entertainment is a global promoter and producer of large-scale shows, international exhibitions and music concerts. With headquarters in Barcelona, and offices in Madrid and Abu Dhabi, Proactiv Entertainment has more than thirty years of experience in the entertainment sector.  

Our projects include internationally recognized shows such as Broadway’s The Lion King, Disney On Ice, Disney Live!, Star Wars in Concert, Marvel Universe Live, Peppa Pig’s Adventure, Harlem Globetrotters, WWE, Monster Jam and successful exhibitions like FC Barcelona The Exhibition and Meet Vincent Van Gogh. Moreover, Proactiv Entertainment also has a long tradition in music having collaborated with artists like Andrea Bocelli, Maluma or Enrique Iglesias. As the company grew, an international expansion began first in the Middle East, and later into North and South America and the rest of Europe, where we have organized and produced original shows for a wide variety of audiences. 

About Disney Theatrical Group (DTG)

DISNEY THEATRICAL GROUP, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt, Anne Quart and Thomas Schumacher. Worldwide, its ten Broadway titles have been seen by more than 200 million theatregoers and have been nominated for 62 Tony Awards®, winning Broadway’s highest honor 20 times. The company’s inaugural production, Beauty and the Beast, opened in 1994, playing a remarkable 13-year run on Broadway and produced in replica productions around the world over four decades. In November 1997, Disney made theatrical history with the opening of The Lion King, which received six 1998 Tony Awards including Best Musical and Best Director, Julie Taymor, who became the first woman in Broadway history to the win the award. Surpassing 25 landmark years on Broadway, it has welcomed 112 million visitors worldwide to date and has multiple productions currently running worldwide. The Lion King has played over 100 cities in 24 countries on every continent except Antarctica and its worldwide gross exceeds that of any film, Broadway show or entertainment title in box office history. Elton John and Tim Rice’s Aida opened on Broadway next, winning four 2000 Tony Awards. It was followed by Mary Poppins, a co-production with Cameron Mackintosh, which opened in London in 2004 and went on to enjoy a six-year Tony-winning Broadway run. TARZAN®, Tony-nominated for its 2006 Broadway premiere, went on to become an international hit with an award-winning production enjoying a ten-year run in Germany. In January 2008, The Little Mermaid opened on Broadway and was the best-selling new musical of that year. Disney Theatrical Group opened two critically acclaimed productions on Broadway in 2012, winning seven Tony Awards between them: Peter and the Starcatcher and Newsies, each of which enjoyed a two-year run and launched North American tours, with Newsies playing a record-breaking Fathom Events in-cinema release. Aladdin, Disney Theatrical Group’s 2014 hit, continues its smash Broadway run. It has launched nine productions on four continents and been seen by more than 17 million guests. Disney Theatrical Group’s newest hit, the 2018 Tony-nominated Best Musical Frozen has launched eight productions around the world. Other stage ventures include the world-premiere of Hercules in Hamburg, Germany, the Olivier-nominated West End hit Shakespeare in Love, stage productions of Disney’s High School Musical, Der Glöckner Von Notre Dame in Berlin and King David in concert on Broadway. Disney Theatrical Group has collaborated with preeminent theatres in the US to develop new stage musicals including The Hunchback of Notre Dame and Freaky Friday. As a part of the recent acquisition of 21st Century Fox, Disney Theatrical Group also heads the Buena Vista Theatrical banner, which licenses Fox titles for stage adaptations including Anastasia, Moulin Rouge! The Musical and Mrs. Doubtfire.  Next on the Disney Theatrical schedule: The premiere of Hercules in London’s West End, the North American tour of a reimagined production of Beauty and The Beast, and the ongoing development of the smash film The Greatest Showman as a stage musical.  With dozens of productions currently produced or licensed, a Disney musical is being performed professionally somewhere on the planet virtually every hour of the day.

About Fever

Fever is the leading global live-entertainment discovery platform which has helped millions of people enjoy the best experiences in their cities since 2014. With a mission to democratize access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theatrical experiences, and festivals to molecular cocktail pop-ups, while empowering creators with data and technology to create and expand experiences across the world.

About The Department of Culture and Tourism – Abu Dhabi 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries. 

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About Yas Island 

Located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai, Yas Island, offers holidaymakers a diverse mix of leisure and entertainment experiences. From award-

Winning theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and Warner Bros. World™ Abu Dhabi to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi, and the thrilling Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), visitors are bound to discover a world of entertainment options all within the 25 sq. km island. 

Yas Island boasts world-class shopping at Abu Dhabi’s largest mall Yas Mall, superb dining at Yas Bay Waterfront, Abu Dhabi’s vibrant day to night attraction and award-winning golf at Yas Links golf course. The island offers a year-round line-up of spectacular musical, entertainment and family events and houses ten incredible hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, and The WB™ Abu Dhabi, the world’s first Warner Bros. themed hotel. With more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.  

With the recent opening of SeaWorld Yas Island, Abu Dhabi, the region’s first Marine Life Theme Park, Yas Island continues to add more attractions to its incredible roster.

https://www.yasisland.com/