Barcelona, October 14th, 2024 – Fever, the leading technology platform for entertainment discovery, and Primavera Sound, the acclaimed international music festival, announced a groundbreaking strategic partnership today. This collaboration establishes Fever as the exclusive ticketing partner for all Primavera Sound –this includes the festivals in Barcelona and Porto, as well as the tickets for Primavera Tours, the concerts organised by Primavera Labels and the live shows of Radio Primavera Sound, marking a significant milestone in the live entertainment industry.
«We are thrilled to partner with Primavera Sound, a festival that shares our passion for unforgettable live experiences,» said Rocío Trujillo Alba, General Manager of Southern Europe at Fever. «This collaboration brings our cutting-edge technology to one of the most innovative music festivals, ensuring a seamless ticketing and customer experience for fans. As we expand globally, we're committed to providing an engaging platform for diverse events, from sports to cultural experiences. This partnership highlights the versatility of our technology, and we’re excited to help Primavera Sound connect with its vibrant community and new audiences.»
This collaboration builds on Primavera Sound's pioneering legacy—having become the first major music festival to adopt mobile ticketing back in 2019. With Fever’s state-of-the-art technology and data-driven insights, Primavera Sound will continue to push boundaries, offering fans an even more seamless, secure, and engaging experience. Fever’s marketing reach and communication tools will also help Primavera Sound connect with new audiences around the globe, further enhancing their commitment to technological advancement in the festival space.
«This is excellent news. We are sure that working with Fever will not only facilitate our relationship with the Primavera Sound community that already knows us but will also allow our activities to reach new audiences thanks to their reach and technology. Their platform guarantees all our fans a first-class, intuitive and secure shopping experience, thanks to their solid experience in the field of live entertainment,» said Alfonso Lanza, Director of Primavera Sound.
By joining forces with Primavera Sound, Fever continues its mission to transform people's engagement with live events. From supporting large-scale events like the Bienal do Livro in São Paulo—attended by over 700,000 visitors—to partnering with globally renowned brands like Chelsea FC, FC Barcelona or Disney Theatrical Group, Fever has redefined how consumers engage with all types of cultural and entertainment experiences.
For more information about this partnership and upcoming experiences, visit the official websites of Primavera Sound and Fever.
About Fever
Fever is the leading global live entertainment discovery platform, inspiring over 200 million people every month to discover the best experiences in more than 35 countries.
With a mission to democratise access to culture and entertainment in real life, Fever inspires users to enjoy unique experiences and events, from immersive exhibitions, sports, interactive theatrical experiences to concerts and festivals, while empowering leading brands and creators with data and technology to develop and expand new experiences across the world.
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- Santiago S. Soler
- Global Head of Communications, Public and Institutional Relationships
- Santiago.Soler@feverup.com
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